ELEW Brings Rockjazz to Miami for Art Basel

In a time when most people are afraid to go there, ELEW dives in buck naked and head first.

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Halloween Hoodie Campaign

“I’m a black man. Are you afraid of me? Are you afraid of me now?”

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:: In the News :: ‘Halloween Hoodie’ campaign spins off of Trayvon Martin’s shooting death

Trayvon Martin’s uncle, Ronald Fulton, appears in the film because he said he supports the campaign’s premise: Stereotypes keep people from understanding one another and that, he said, leads to conflict.

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ROPP Lands 2nd National Spot For Cable Network

ROPP creates second Viewer Created Ad Message for cable network Current TV. The 30-second spot – titled, “Dr. Approved” – was developed for Capella University, and it aired nationally on Tuesday, Sept. 18, 2012.

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Red Carpet Candids #1

I put this skirt-and-blouse combo together for the red carpet premiere of Bravo’s Real Housewives of Miami, Season 2. The event was held at The Forge in Miami Beach on Sept. 9, at 6:30 p.m. This meant that in addition to battling burly men for interview space, I’d have to fight sweat, heat and humidity. […]

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The Producer

I produced and directed two commercials that aired online and nationally on Current TV. I produced and booked national guests for Miami Herald’s leading online show, The World Desk with John Yearwood. Through my production company, I developed online public service announcements including the Halloween Hoodie Campaign, which became a viral sensation and gained global attention. I have also worked for ION TV – the largest broadcast company in the world – where I wrote scripts for radio and TV broadcast.

The Journalist

Rochelle Oliver is a Journalist with nearly 10 years of experience in creating captivating cross-platform storytelling. Among her many successes, she has successfully launched four news Web platforms for Tribune, one of the country’s leading multimedia companies.

The Company

Rochelle Oliver Publications and Productions LLC., aims to create entertaining content with journalistic integrity.