Miami, Fla. (July 15, 2013) – Rochelle Oliver, producer and co-creator of the Halloween Hoodie Campaign, rejoins CNN’s live prime-time coverage for the second time in two weeks. On Monday, Rochelle Oliver appeared as a CNN Contributor on Erin Burnett OutFront at the top of the hour to debate editor Michael Skolnik and attorney Paul Callan about the issues surrounding the role racial profiling played in Trayvon Martin’s death.
Taking the most divisive position on the panel, Oliver argued that “implicit” racism led George Zimmerman to shoot and kill 17-year-old Martin. “If it looks like racism and it sounds like racism, it’s racism,” Oliver said.
@OutFrontCNN tweeted Oliver’s poignant comment, which led to an in-depth online debate for second-screen users.
Rochelle Oliver’s unabashed stance gets people talking. Oliver made her first CNN debut on “The N Word,” a prime-time special hosted by Don Lemon on Monday, July 1, 2013, at 7p.m. Oliver appeared alongside actor LeVar Burton, musician Wynton Marsalis, activist Tim Wise, editor Michael Skolnik and professor Marc Lamont Hill.
The CNN special drew 612,000 viewers, well over the average 468,000 viewers. In the key 25-54 news demographic, “The N Word” drew 218,000 viewers. The show also trended on Twitter. Social media data proves that young viewers and millennials identify with Oliver’s honest and fresh on-camera presence. CNN acknowledged Oliver’s lasting impact with CNN viewers and invited her to return.