ROPP Lands 2nd National Spot For Cable Network



[Miami, FL] [September 18, 2012] – Rochelle Oliver Publications and Productions, LLC., successfully produced a second Viewer Created Ad Message for cable network Current TV. The 30-second spot – titled, “Dr. Approved” – was developed for the Capella University Matter Campaign; it aired nationally on Tuesday, Sept. 18, 2012.

In this VCAM, Dr. Lisa Ortigara Crego, a Psychotherapist and Certified Eating Disorder Specialist, who practices in Broward, FL. expresses her gratitude to Capella University for making her purpose possible. The testimonial-style spot conveys Crego’s passion for making a difference. Isis Caro, who plays the role of the patient, has a Master’s in Social Work and is a dependency case manager in Palm Beach County.

Prior to this VCAM, ROPP created a 55-second spot for the network’s ad client, Hershey’s, which aired March 26, 2012.

“One of the things I loved most about this project was that I was able to create real entertaining content using my journalism skills, which is the very foundation of what my company is about,” Rochelle Oliver said following the announcement released by Current TV.

Rochelle Oliver wrote, produced and directed the VCAM; Darryl Campbell was the cinematographer; Kevin Spencer did the makeup, Isis Caro played the role of the patient, and Cory Rittenhouse served as the production assistant.

In 2011, Oliver, who is a journalist and board member of the South Florida Black Journalists Association, launched Rochelle Oliver Publications and Productions, LLC, to create entertaining content with journalistic integrity.

Click here to see VCAM:

* Current’s Distribution
Current is now available via cable and satellite TV in 71 million households worldwide – 60 million in the U.S. – through distribution partners Comcast (Channel 107); Time Warner (Channel 103 in New York, Channel 142 in L.A.); DirecTV (Channel 358 nationwide); Dish Network (Channel 215 nationwide); Verizon FiOS (Channel 192) and AT&T U-Verse (Channel 189).
*Current TV information was provided by

Media Contact:
Rochelle Oliver


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The Producer

I produced and directed two commercials that aired online and nationally on Current TV. I produced and booked national guests for Miami Herald’s leading online show, The World Desk with John Yearwood. Through my production company, I developed online public service announcements including the Halloween Hoodie Campaign, which became a viral sensation and gained global attention. I have also worked for ION TV – the largest broadcast company in the world – where I wrote scripts for radio and TV broadcast.

The Journalist

Rochelle Oliver is a Journalist with nearly 10 years of experience in creating captivating cross-platform storytelling. Among her many successes, she has successfully launched four news Web platforms for Tribune, one of the country’s leading multimedia companies.

The Company

Rochelle Oliver Publications and Productions LLC., aims to create entertaining content with journalistic integrity.