Rochelle Oliver is a journalist with nearly 10 years of experience in creating captivating cross-platform storytelling. She has successfully launched four Web platforms for Tribune, one of the country’s leading multimedia companies, and has developed a knack for maximizing one concept into a multimedia experience for today’s consumer.
Rochelle grew up in Wellington, FL. She achieved a degree in Journalism and Mass Communications from Florida International University (Miami). Rochelle worked her way through college by reporting on hip hop artists for national and international magazines. During this time, she also reported for The Miami Herald, The Palm Beach Post, Miami Sun Post, the South Florida Times (formerly known as the Broward Times), Ego Magazine and Public Magazine, to name a few. Throughout college, Rochelle also worked for ION Media Networks (formerly known as PAX TV) the largest broadcast station in the world.
During her final year at FIU, Rochelle managed to land a once-in-a-lifetime opportunity with The New York Times. Rochelle was among the first student journalists selected nationwide to work in Miami alongside NYTimes editors for The New York Times Student Journalism Institute, a fellowship-like program that works with aspiring reporters and photographers. (See press release). Following the Institute, Rochelle was hired as a part-time reporter for The Miami Herald, where she covered Miami Beach and Bay Harbor Islands government and community news.
Six months before graduating from FIU, Rochelle was hired to work as an associate producer and editor for Metromix.com. While at the Tribune company, Rochelle also served as a producer for Sun Sentinel’s online feature section and as the entertainment correspondent for the CW News at 10, a WSFL station that broadcasted to 1.5 million homes throughout Miami-Dade and Broward. Rochelle was recognized for successfully crafting stories that seamlessly worked online, in print and on TV. One example is a story Rochelle wrote about local celebrity chefs, who after appearing on reality cooking shows decided to open their own restaurants in Miami. The story highlighted the double-edge reality-show fame. (See story here). As an editor, Rochelle also took the opportunity to bring attention to the stories her team of writers were working on. A food editor at the time, Rochelle collaborated with Cristela Guerra to craft a trend piece about Kava bars that were on the rise. Kava, an herbal beverage that has alcohol-like effects, were springing up throughout South Florida. Rochelle managed the content in such a way that the article ran online on Metromix.com, on the front page of the Sun Sentinel food section and aired on the CW News at 10. (See video) (See article).
Rochelle has worked extensively on entertainment and lifestyle coverage. She’s also spent an ample amount of time working on international issues and profiles on people who, despite the odds stacked against them, still hope for a better tomorrow.
In 2012, The Miami Herald asked Rochelle to join its internation team to produce and book an online show, The World Desk with John Yearwood, which became the paper’s leading video content following Miami Dolphins coverage. Beyond producing, Rochelle was also tasked with co-writing the questions and script.
Continuing with her passion for international issues, Rochelle recently became the contributing travel writer for City & Shore magazine, a high end glossy out of Fort Lauderdale, FL. Rochelle also serves as vice president of the South Florida Black Journalists Association.